What is it? Teddy boy original styling pomade is the original anchors product. With a fresh bay rum scent, it's a handmade water-based pomade that produces a brilliant mid-shine and flexible lasting hold. Who's it for? All hair types wanting to achieve a firm hold with a punch packed with shine. Features soft & smooth texture, how a pomade should be. Water-based, for ease of washing and restyling. This pomade offers a lasting hold that works much longer than machine manufactured pomades. Handmade for quality control. Every pomade is hand checked and sniffed for maximum results. With every purchase, a bar of organic soap is sent to a family living in a poverty stricken environment. Key ingredients carnauba wax/bees wax - great hold, formable, easy to wash out glycerin - shine, softening, moisture vitamin e - preserve, hair growth PVP/VA - pliable hold, fullness, body -paraben free -petroleum free -alcohol free blended with anchor's poly-lock technology - a calibrated mixture of natural waxes and carrier oils, fused with PVP/VA copolymers that brings a flexible hold, straight to the core of your hair. Not to mention, it's water soluble. So washing the junk out of your hair is hassle-free .