Do more than embrace change, make it happen. Finally, get the straight hair you've always wanted-a lit...

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Do more than embrace change, make it happen. Finally, get the straight hair you've always wanted-a little more each time. Curl straightener that progressively loosens curls so hair becomes straighter with every use. 
Plant-derived fibers attach to hair, helping hold your straight style day after day while fending off frizz. Makes straight styling faster and easier.

Aveda's own pure-fume aroma with australian sandalwood and certified organic bergamot, palmarosa and other pure flower and plant essences.


  • As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight
  • Certified organic cassava root helps form a barrier against intense humidity to help you forget about frizz
  • Straight styling becomes faster and easier
  • As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight
  • Certified organic cassava root helps form a barrier against intense humidity to help you forget about frizz
  • Straight styling becomes faster and easier

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