Full And Smooth Coverage, Vibrant Colors. Rich And Creamy Smooth Texture. It Will Not Dry Out And Stay On Rich And Smooth For A Long Lasting All Day Wear.Begin applying from the center of your upper lips and work your way to the outer edges. Same application is used for your bottom lips. To extend the wear of your lipstick, outline your natural lip line with a coordinating Jordana Lip Liner and fill in you lips before applying color.