Salespeople today face a fast-paced and increasingly crowded marketplace
where meaningful product differentiation has all but disappeared. To
compete successfully, sellers must set themselves apart in the eyes of
buyers. Amp Up Your Sales shows anyone how to become the trusted
sales professional who consistently wins new business.
Customers are overloaded with information, overwhelmed by options, and
short on time—so the salesperson who is always responsive and completely
focused on value, is the one who will stand out from the crowd and get
the sale. Combining leading-edge research with field experience, the
book shows readers how to:
Maximize the value of their selling • Accelerate responsiveness to build
trust and credibility • Earn valuable selling time with customers •
Shape the buyer’s vision • Integrate persuasive stories into their
sales process • Build lasting relationships through follow-up and
customer service
Insightful and practical, the book arms salespeople with a powerful set
of strategies they can use to spur buyers to say yes!
