The Under Armour story is about innovation. CEO Kevin Plank's goal was to change the way athletes dress and give them unprecedented advantages. UA revolutionized the athlete's baselayer, but continues to innovate every layer --- from base to mid to outerwear. Lighter-weight performance fabrics built for mobility and comfort keep you warmer than competitor products.
- Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation
- Where we started? It all started with an idea to build a superior T-shirt
- The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear when it's hot, ColdGear when it's cold, and AllSeasonGear between the extremes.
- The Merino Fresh fiber provides great cushioning while also keeping your feet warm and dry in extreme temps and weather conditions
- ArmourDry wicks moisture, accelerates evaporation, Strategic Cushion provides shock protection and space compensation
- Embedded Arch Support reduces foot fatigue, Seamless Toe for ultimate comfort
- ArmourBlock helps prevent the growth of odor-causing bacteria in the sock
- Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation
- Where we started? It all started with an idea to build a superior T-shirt
- The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear when it's hot, ColdGear when it's cold, and AllSeasonGear between the extremes.
- The Merino Fresh fiber provides great cushioning while also keeping your feet warm and dry in extreme temps and weather conditions
- ArmourDry wicks moisture, accelerates evaporation, Strategic Cushion provides shock protection and space compensation
- Embedded Arch Support reduces foot fatigue, Seamless Toe for ultimate comfort
- ArmourBlock helps prevent the growth of odor-causing bacteria in the sock
