Get ready to rethink wool. Merino wool outperforms most synthetics for comfort and versatility, putting it well ahead of cotton and poly blends for everyday wear. Our clothes are designed to look and feel good whether you're...

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Get ready to rethink wool. Merino wool outperforms most synthetics for comfort and versatility, putting it well ahead of cotton and poly blends for everyday wear. Our clothes are designed to look and feel good whether you're hitting happy hour in the city or the lodge after a long day on the hill. Our all-merino constructed basics are soft to the touch, non-itchy, cool in the heat, warm when it's cold, and naturally moisture wicking to keep you dry when you need it.

With that in mind, we created our Everyday V-Neck Tee. 190 gsm fabric throughout, this shirt is a swiss army knife, perfect as an undershirt, for casual wear around, or for moderate intensity activities (think hiking). Our 100% merino wool construction, they're soft to the touch and non-itchy. Nature's black magic means they're cool in the heat and warm when it's cold, and it's naturally moisture wicking to keep you dry when you need it most.

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