In 2006 Ford was on the verge of bankruptcy, with heavy losses, low innovation and a negative corporate culture that rewarded fiefdom instead of teamwork. Alan Mulally’s Secrets of Success summarizes how the legendary CEO turned around the company. In his own words Mulally offers useful management tips and describes his vision for saving Ford based on an aggressive restructuring, accelerating product development and teamwork. A must read for business students, entrepreneurs, managers and car aficionados.
Table of Contents: About this Book | Introduction | Alan Roger Mulally’s Biography |Ford Before Mulally | Compelling Vision and Ruthless Execution | Ford Today, after Mulally’s Inspired Turnaround | Mulallyisms | Factoids | Timeline | Annotated Bibliography| References
Number of Words: 8,000
In 2006 Ford was on the verge of bankruptcy, with heavy losses, low innovation and a negative corporate culture that rewarded fiefdom instead of teamwork. Alan Mulally’s Secrets of Success summarizes how the legendary...
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