Age Defy Permanent creme color Joico Age Defy Hair Color is the first haircolor to Reverse the Signs of Aging...Don't just cover up aging, defy it with Age Defy Series, a breakthrough permanent haircolor collection from Vero K-PAK Color that reverses the signs of aging. Joico Age Defy Hair Color uses a 3-Defense Technology:TM This breakthrough blend of time-releasedLipids, essential Amino Acids and Bio-mimetic Ceramides softens and smoothes the hair surface while reviving hair's internal hydrating system to restore youthful Texture, Lustre and Manageability.