In this book, you'll learn how direct marketers shatter sales records with the written word.
Many people find copywriting confusing. But Breakthrough Copywriting makes it simple--byÂ
breaking everything down into a clear, step-by-step process.
There's something for everyone. New copywriters will get a complete toolkit.Â
There's something for everyone. New copywriters will get a complete toolkit.Â
Experienced marketers will benefit from new strategies and tactics.
You'll discover:
Whether you are a freelance copywriter, an entrepreneur, or a marketing professional, you'll get tips, tools and templates to easily make the written word produce a lot more sales for you.
You'll discover:
- How to build a powerful sales message that makes money
- Secrets of headlines that all but force prospects to read your messageÂ
- Easy shortcuts to creating profitable bullet pointsÂ
- Negative optism: a revolutionary new way to create empathy with prospectsÂ
- Stories that boost sales--how to write them, step-by-stepÂ
- Insider secrets for "amping up" the emotional power of your copy
- How to put it all together to build trust in prospects and close the saleÂ
Whether you are a freelance copywriter, an entrepreneur, or a marketing professional, you'll get tips, tools and templates to easily make the written word produce a lot more sales for you.
