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We believe what's inside matters.
All of us at Tom's of Maine share a passion for quality and natural goodness that stretches back over 40 years. Our personal care products are made only of ingredients derived from nature. That means no artificial colors, flavors, fragrances, preservatives, animal ingredients or animal testing. You deserve the peace of mind that comes with knowing that the products you choose work and are made by a company that shares your values.
Antiplaque & Whitening Toothpaste
At Tom's of Maine that means we use authentic natural ingredients. We use zinc citrate sourced from zinc - a naturally occurring mineral and xylitol, a natural ingredient derived from birch trees or corn. Plus, natural flavoring for a taste that will make you look forward to brushing!
We share every Ingredient, its Purpose, and its Source (I.P.S.)
We€re proud of our ingredients and want you to know about each one, including its purpose and source. The image on the left shows you the I.P.S. for Antiplaque & Whitening toothpaste.
A little bit more about us.
We first pioneered our idea of natural, sustainable and responsible personal care products back in 1970. From toothpaste and mouthwash to deodorant and bar soaps, our love of nature inspires every product we create. Tom€s of Maine has sponsored hundreds of nonprofit efforts by giving back 10% of our profits. Our employees€ ideas for improving sustainable standards are critical to the responsible way we do business. And our partnerships with customers, suppliers and community groups allow us to do even more to make a difference for people and the planet.
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Our standards for natural
- Sourced in nature
- Simple and understandable ingredients
- Free of artificial preservatives, colors, sweeteners, flavors, fragrances, and other additives
- Free of animal ingredients
- Made of high-quality ingredients
- Subject to limited processing
- Purposeful in the system of ingredients
- Promote organically grown ingredients wherever possible and practical
Did you know...
Tom€s of Maine also offers Mouthwash, Toothbrushes, and Floss, as well as a variety of personal care products like Deodorant, Antiperspirant and Bar Soap.
 View larger Antiplaque & Whitening |  View larger Simply White |  View larger Whole Care |  View larger Sensitive |  View larger Wicked Fresh! | |
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Whitening | œ“ | œ“ | œ“ | ||
Fights Cavities | œ“ | œ“ | œ“ | œ“ | |
Sensitive | œ“ | ||||
Freshens Breath | œ“ | œ“ | œ“ | œ“ | œ“ |
Helps fight Tartar and Plaque build *with regular brushing | œ“ | œ“ | œ“ | ||
Fluoride-Free **not pictured | œ“ | œ“ |
