Too Faced Co-Founder and Creative Director Jerrod Blandino wanted to create a lipstick with the moisture of a lip balm in a pigment-saturated, one-swipe formula. He developed La Creme in four of the most wearable shades in e...

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Too Faced Co-Founder and Creative Director Jerrod Blandino wanted to create a lipstick with the moisture of a lip balm in a pigment-saturated, one-swipe formula. He developed La Creme in four of the most wearable shades in each of the five color families: Berry, Red, Nude, Pink and Spice to make choosing the right lip color easier.

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