The Under Armour story is about innovation. CEO Kevin Plank's goal was to change the way athletes dress and give them unprecedented advantages. UA revolutionized the athlete's baselayer/but continues to innovate every layer --- from base to mid to outerwear. Lighter-weight performance fabrics built for mobility and comfort keep you warmer than competitor products.
- Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation
- Where we started? It all started with an idea to build a superior T-shirt
- The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear when it's hot, ColdGear when it's cold, and AllSeasonGear between the extremes.
- Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation
- Where we started? It all started with an idea to build a superior T-shirt
- The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear when it's hot, ColdGear when it's cold, and AllSeasonGear between the extremes.
