What it is: Pure Volume delivers long-lasting volume by addressing the specific challenges of fine, colour-treated hair. What it does: Removes oil buildup at the roots and other impurities that can weigh hair down and gently cleanses while providing maximum respect for fine, weakened hair fibers. What else you need to know: Provides targeted care and strength to weightlessly restore hair fibers Evens out the hair surface to reduce tangling and breakage Delivers a refreshing sensation