We all have clothes that we want to keep for a long time. It can be disappointing that no matter how carefully clothes are washed in the machine, they still may shrink, stretch, fade, and lose that new fit and feel over time! Woolite Everyday detergent is free of harsh ingredients, like bleach and enzymes, so it gives all the clothes you love the right balance of clean and care. Woolite's formula not only removes metal ions that can cause color change during the wash cycle, but also has Fiber-Flex technology. This technology contains conditioning coconut-based soaps that actively protects the elasticity of fibers to keep that perfect fit even after 30 washes! With Woolite Everyday laundry detergent, you can keep all the clothes you love looking like new for longer. WOOLITE Everyday Laundry Detergent, Clean Fresh Scent, 100 oz Bottle.