VIDEO RULES;

Thinking about a holiday gift for an aspiring filmmaker?

VIDEO RULES lays out the mechanics, chemistry, art, philosophy, neuroscience, and spirituality that go into shooting professional video.

Veteran cameraman and producer Dave Lent distills 40 years of accumulated know-how--shooting
news, documentaries, sports, business and entertainment--into a set of six
core principles. While Dave rarely met a camera he didn't like, he learned early
and often that the power of video--to inform, entertain, and inspire--flows not from the
camera, but from the craft. Composition, for example - the fine-tuning of a viewer's perceptions - ain't rocket science; it's brain surgery.

Whether you're an aspiring filmmaker, a seasoned professional, or the home/office
paparazzi, VIDEO RULES will dramatically shorten your learning curve, showing you how to...

COMPOSE IRRESISTIBLE IMAGES
HARNESS THE EMOTIONAL FORCE OF AUDIO
GET INTERVIEW SUBJECTS TO SPEAK IN COMPLETE SENTENCES
PREPARE FOR A WAR ZONE (and live to tell the story)
GROW A BULLETPROOF CAREER

"This book will make everybody want to shoot." Amy Marash, veteran news and documentary camerawoman