The Berkley PowerBait scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into the water. PowerBait p...

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The Berkley PowerBait scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into the water. PowerBait products are available for nearly every fish species and fishing technique.

  • BERKLEY POWERBAIT POWER WORM SOFT PLASTIC CURLY TAIL WORM: As iconic of a soft plastic worm as it gets, the Berkley PowerBait Power Worm is a classic ribbon-tail / curly style worm that is time tested and proven to put fish in the boat.
  • TASTE MATTERS: Berkley's exclusive PowerBait formula delivers the technology of taste to soft plastic baits increasing bite retention by 18x, providing the angler time to feel more bites and set more hooks.
  • ENTICING RIBBON-TAIL TAIL WORM PROFILE AND ACTION: With a classic ribbon-tail / curly tail worm profile and action the Power Worm delivers action ideal for spring, summer, and fall fishing.
  • MATCH THE HATCH with a variety of premium, forage matching colorways and four sizes to choose from based on preferences and fishing conditions.
  • VERSATILITY: The Power Worm can be rigged in a multitude of ways that best fit any given fishing scenario. Suggested methods include rigging as a Texas rig, Carolina rig, or on a dragging jighead such as a shaky head.
  • BERKLEY POWERBAIT POWER WORM SOFT PLASTIC CURLY TAIL WORM: As iconic of a soft plastic worm as it gets, the Berkley PowerBait Power Worm is a classic ribbon-tail / curly style worm that is time tested and proven to put fish in the boat.
  • TASTE MATTERS: Berkley's exclusive PowerBait formula delivers the technology of taste to soft plastic baits increasing bite retention by 18x, providing the angler time to feel more bites and set more hooks.
  • ENTICING RIBBON-TAIL TAIL WORM PROFILE AND ACTION: With a classic ribbon-tail / curly tail worm profile and action the Power Worm delivers action ideal for spring, summer, and fall fishing.
  • MATCH THE HATCH with a variety of premium, forage matching colorways and four sizes to choose from based on preferences and fishing conditions.
  • VERSATILITY: The Power Worm can be rigged in a multitude of ways that best fit any given fishing scenario. Suggested methods include rigging as a Texas rig, Carolina rig, or on a dragging jighead such as a shaky head.

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