Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results 1st (first) Edition by Mitchell, Jack published by Hyperion (2003);

The 200,000-copy staple, praised by Warren Buffett as "a gem... I wish everyone at Berkshire would follow [Jack Mitchell's] advice-we would own the world." A master of customer service, Jack Mitchell, reveals his secrets for developing long-lasting business relationships and customer loyalty in HUG YOUR CUSTOMERS. The only way to stay in business is with customers and Jack Mitchell knows ow to attract them, and how to keep them. He has a deceptively simplebut winning approach to customer service-that a relationship is at the heart of every transaction. Jack's business philosophy is based on "hugs"-personal touches that impress and satisfy the customer, such as: