LOreal Professionnel DIA Richesse Hair Color 1.7oz (9.11/9BB) Iceburg Gray Demi-permanent alkaline haircolor system without ammonia. Rich and deep reflects. Shiny and visible results even on dark base. Covers up to 70% of gray hair. Apply to natural or colored hair using a shade at the same level as the original color. Ionene G + Incell technology complex helps strenghen and protect hair fiber.