With age, skin loses its ability to produce energy deep within the skin's cells. As a result, wrinkles appear and deeper wrinkles are further accentuated. NIVEA VISAGE Q10 PLUS Advanced Wrinkle Reducer Day Creme is now enriched with twice the amount of Q10 as part of a high performing Anti-Wrinkle System. It activates skin's energy metabolism from within thereby continuously fighting wrinkles in the deeper layers of the skin's surface. NIVEA VISAGE Q10 PLUS Advanced Wrinkle Reducer Day Creme is specially formulated to improve your skin's ability to fight NEW and EXISTING wrinkles for visibly firmer and smoother skin.