What is this product? Innovative formula with biomimetic technology naturally allows for longer lasting color adherence to the hair root. Surface treated natural pigments achieve self-adjusting color comparable with your hair. It?s not a dry shampoo formula. Conceal has been uniquely formatted to conceal your grays weeks after coloring the hair. More info: Unique pinpoint applicator targets the gray area with precision, instead of the traditional applicators that spray everywhere leaving a mess. Works in seconds and dries in minutes Selective emollients provide a natural feel to the touch Paraben, sulfate and peroxide free Doesn?t flake or rub off, even after brushing Washes out with shampoo Doesn?t require a hairspray to lock in the product.