How long can you go without a touchup? A few hours? Midday? With PÜR Minerals' liquid foundation with SPF 15, you get hours and hours of uninterrupted complexion perfection. Lightweight and oil-free, Pur's dermatologist-t...

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How long can you go without a touchup? A few hours? Midday? With PÜR Minerals' liquid foundation with SPF 15, you get hours and hours of uninterrupted complexion perfection. Lightweight and oil-free, Pur's dermatologist-tested formula offers all-day true colour tone that won't smudge, rub or fade. Enriched with age-defying Ceretin Complex, this foundation revelation draws vital moisture to the skin for a look so flawlessly fresh, you might forget you're wearing makeup. PÜR products are 100% cruelty-free and we do not test on animals. Bunnies are our friends, not our models! While the FDA has approved the use of parabens as an effective preservative system, we would like to set your mind at ease and assure you this primer is formulated free of parabens. We understand that a vegan diet is a lifestyle choice, so we make products that are void of animal products to fit your lifestyle. For those with severe gluten sensitivities or Dermatitis Herpetiformis, rest assured this product is gluten free! this product and its container is free of Bispehnol A (BPA).

  • All-Day Wear - Lightweight and oil-free, PÜR’s dermatologist-tested formula offers all-day true color tone that won’t smudge, rub or fade
  • Moisturize and Smooth - Our proprietary Ceretin complex combines age-defying Retinol and super hydrating ceramides to smooth lines and wrinkles
  • Sun Protection - SPF 15 blocks 93% of UVB rays that cause aging and discoloration
  • Moisturizing Shea Butter - Improve elasticity and soothe inflammation with moisturizing shea butter
  • Moisturizing Shea Butter - Improve elasticity and soothe inflammation with moisturizing shea butter
  • All-Day Wear - Lightweight and oil-free, PÜR’s dermatologist-tested formula offers all-day true color tone that won’t smudge, rub or fade
  • Moisturize and Smooth - Our proprietary Ceretin complex combines age-defying Retinol and super hydrating ceramides to smooth lines and wrinkles
  • Sun Protection - SPF 15 blocks 93% of UVB rays that cause aging and discoloration
  • Moisturizing Shea Butter - Improve elasticity and soothe inflammation with moisturizing shea butter
  • Moisturizing Shea Butter - Improve elasticity and soothe inflammation with moisturizing shea butter

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