- 💧 Sulfate-Free & Sodium Chloride-Free Formula – Gently cleanses without harsh surfactants; protects keratin treatments, hair color, and natural oils; safe for all hair types including dry, damaged, color-treated, or chemically processed strands
- 💪 Infused with Hydrolyzed Keratin & Collagen – Rebuilds protein structure, strengthens weak hair, fills in gaps in the cuticle, and helps restore elasticity and resilience in overprocessed or fragile strands
- 🌿 Clean, Nourishing Ingredients for Healthier Hair – Includes panthenol, hydrolyzed vegetable protein, apple and blueberry fruit extracts, and coconut oil to deliver hydration, antioxidants, and protective nourishment
- ✨ Restores Smoothness & Controls Frizz – Smooths the cuticle, reduces frizz and static, and enhances softness and shine; ideal for use on frizzy, dry, thick, or textured hair needing sleek, polished results
- 🧴 Daily Use Without Buildup or Dryness – Lightweight formula won't weigh hair down; gently cleanses while replenishing moisture and proteins; pH balanced for scalp comfort and long-term strength
- 🧪 Ideal for Keratin-Treated & Chemically Processed Hair – Specifically created to maintain keratin smoothing treatments; protects color longevity and shields against environmental and heat-related damage
- 🌎 Salon-Tested, Stylist-Approved – Developed by professional hairdressers for use in real salon environments; delivers results trusted by stylists and loved by clients across all hair types
- 🧖♀️ Pairs Perfectly with Xtend Keratin Conditioner – For maximum replenishment and hair transformation, follow with Simply Smooth Xtend Keratin Replenishing Conditioner; strengthens, detangles, and seals in softness
- 🌱 Clean Beauty Commitment – Made in the USA, cruelty-free, color-safe, paraben-free, phthalate-free, sulfate-free, sodium chloride-free; always packaged in recyclable PET bottles
- 🌟 Shine-Boosting & Strength-Enhancing Cleanser – Reinforces structure, reduces breakage, and supports long-lasting softness and manageability with every wash
- 💧 Sulfate-Free & Sodium Chloride-Free Formula – Gently cleanses without harsh surfactants; protects keratin treatments, hair color, and natural oils; safe for all hair types including dry, damaged, color-treated, or chemically processed strands
- 💪 Infused with Hydrolyzed Keratin & Collagen – Rebuilds protein structure, strengthens weak hair, fills in gaps in the cuticle, and helps restore elasticity and resilience in overprocessed or fragile strands
- 🌿 Clean, Nourishing Ingredients for Healthier Hair – Includes panthenol, hydrolyzed vegetable protein, apple and blueberry fruit extracts, and coconut oil to deliver hydration, antioxidants, and protective nourishment
- ✨ Restores Smoothness & Controls Frizz – Smooths the cuticle, reduces frizz and static, and enhances softness and shine; ideal for use on frizzy, dry, thick, or textured hair needing sleek, polished results
- 🧴 Daily Use Without Buildup or Dryness – Lightweight formula won't weigh hair down; gently cleanses while replenishing moisture and proteins; pH balanced for scalp comfort and long-term strength
- 🧪 Ideal for Keratin-Treated & Chemically Processed Hair – Specifically created to maintain keratin smoothing treatments; protects color longevity and shields against environmental and heat-related damage
- 🌎 Salon-Tested, Stylist-Approved – Developed by professional hairdressers for use in real salon environments; delivers results trusted by stylists and loved by clients across all hair types
- 🧖♀️ Pairs Perfectly with Xtend Keratin Conditioner – For maximum replenishment and hair transformation, follow with Simply Smooth Xtend Keratin Replenishing Conditioner; strengthens, detangles, and seals in softness
- 🌱 Clean Beauty Commitment – Made in the USA, cruelty-free, color-safe, paraben-free, phthalate-free, sulfate-free, sodium chloride-free; always packaged in recyclable PET bottles
- 🌟 Shine-Boosting & Strength-Enhancing Cleanser – Reinforces structure, reduces breakage, and supports long-lasting softness and manageability with every wash