What it is: The right shade will make you look youthful and radiant. Now it s easier for you to create it with light reflective pigments that are balanced with tonal richness eliminating the need to mix multiple shades....

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What it is: The right shade will make you look youthful and radiant. Now it s easier for you to create it with light reflective pigments that are balanced with tonal richness eliminating the need to mix multiple shades. What it does: A better way to cover resistant greys featuring a low ammonia system with Pre-softening Technology that softens resistant grey and CoverMax dyes to ensure up to 100% coverage for over 50% grey hair.

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