Beautiful conditioning lip gloss with a natural-based formula and LED-lit applicator and chic side mirror for easy application on the go. This ultra-moisturizing, custom-blended formula soothes and protects lips while adding shine. The natural-based formula of medical-grade Lanolin, Jojoba Oil, Sweet Almond Oil, and Vitamin E is available in 16 beautiful shades that are formulated for all skin tones. BENEFITS OF A NATURAL LANOLIN-BASED LIP GLOSS: The days of using lipstick are coming to an end as lip gloss products are taking front and center stage. Lip gloss is a great way to enhance the natural lip color you were born with as well as protect and add shine to your lips. For example, you can add shimmer, glitter, wet looking, and very sexy looking gloss to the lips while still using a natural healing lip moisturizer in a sheer lip gloss. Besides improving the appearance of your lips, natural lip gloss can also be beneficial for your lips health-wise. For example, lanolin is a natural hydrating ingredient that is easily absorbed and penetrates the lips to heal, protect and soothe for hours. Other natural ingredients like Jojoba Oil that soothes, Sweet Almond Oil that softens and moisturizes, and Vitamin E which is an excellent antioxidant. Many also like our fun and innovative lip gloss tubes that have a LED lit applicator that comes with a convenient side mirror. This allows you to let your natural beauty shine no matter where you are. If you are looking to try a new product, make Pure Illumination Light Up Lip Gloss the top choice on your list! If you are looking for a petroleum-free lip therapy product to soothe and protect dry, chapped lips; Pure Cosmetics is perfect for you! Experience the great feeling and comfort that you will get with natural lip balm made in the USA.