What it is: A lightweight, heat-activated styling balm makes short work of smoothing and straightening rituals, leaving hair soft, sleek and healthy-looking - not to mention more and more manageable with every use. What it d...

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What it is: A lightweight, heat-activated styling balm makes short work of smoothing and straightening rituals, leaving hair soft, sleek and healthy-looking - not to mention more and more manageable with every use. What it does: The Straight Line features our very own (and very rare) gemstone blend that loosens hair's natural curves - just add heat. What else you need to know: It's part of our new breakthrough smoothing technology that improves hair condition over time for lasting softness and increased manageability.

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