When it comes to lashes, bigger is definitely better. NYC's Big Bold Mascara takes your lashes to the extreme: up to 15 times more volume and up to 44% visible increase in length. How do they do it? A little simple math: a hydrating keratin-rich formula plus volume fixation technology plus a super-volumizing brush, equals some seriously eye-popping lashes. Clump-resistant, long-wearing, and bigger than ever before. ALL EYES WILL BE ON YOU.