Less is MoreThis concentrate formula can tackle a full load with just one Tablespoon of liquid, giving you more loads per bottle with less detergent. Concentrated formulas mean less plastic, less water and less energy used in transportation, load by load. Waste not, want not. Fragrance is all natural. Product ingredients are at least 99% naturally derived. Mrs. Meyer's products are Cruelty-Free, not tested on animals and are biodegradable.