Maidenform Women's Pure Genius Convertible Bra with Coolform;
Maidenform Women's Pure Genius Convertible Bra with Coolform

Maidenform is stepping into specialty full coverage with its lift & shape collection that maximizes the innovation of smart zone cup technology married with hidden support details and beautiful design elements for a successf...

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Maidenform is stepping into specialty full coverage with its lift & shape collection that maximizes the innovation of smart zone cup technology married with hidden support details and beautiful design elements for a successful full coverage collection.

  • Cup technology that lifts and shapes at the bottom of the cup all the way up to the underarm
  • Stay-there power band that always stays up
  • Numerous way to wear…regular, strapless
  • Cup technology that lifts and shapes at the bottom of the cup all the way up to the underarm
  • Stay-there power band that always stays up
  • Numerous way to wear…regular, strapless