Gorgeous colors from fruit pigments in a moisturizing base of avocado and cocoa butters. 100% natural formula will give your lips a sheer wash of fruit pigmented color while nourishing your lips with vitamins and antioxidants. For those desiring a moisturizing sheer wash of gorgeous fruit pigmented color with a shiny finish. All 100% Pure cosmetics are colored from fruit and vegetable pigments. Therefore, when applying 100% Pure Fruit Pigmented Lip Glaze: Cabernet, you are feeding your lips natural colors from the earth rather than chemicals. 100% Pure sets your lips at ease with our 100% use of natural and organic ingredients. 100% Pure is even safe for kids to use. Making it stress relieving for when ‘Surprise Dress-Up Day!’ comes around. Not only do we keep the kids safe but we keep our animals safe too, using cruelty free/vegan products to ease your mind and save our furry friends!