A radiant shampoo with UV filter and optical brightener illuminates blonde tones and fights yellowing. Want to keep your color looking flawless? Now you can. Lock your color in with these protective products that offer color endurance and preserve color treated hair with radiance-so your color is always fresh. For the bold blonde looking to defeat dull, brassy tones these products are ideal, as they work to enhance and brighten blonde hair with brilliance.