Babyface Powerful Vitamin C Serum, Super Strength 15% MAP - Brightening & Even Skin Tone - Non-Irritating for Sensitive Skin (1.3 oz);

Babyface's MAP Serum contains a 15% concentration of magnesium ascorbyl phosphate, as well as nourishing ingredients such as Hyaluronic Acid, avocado, and Squalane. A very potent 15% strength (more effective than 20% of L-ascorbic) this is THREE TIMES as potent as most other MAP products on the market today! It's non-irritating, Paraben free, and Non-comedogenic. It's silky smooth texture feels wonderful and glides over the skin easily. It absorbs quickly and completely, tightens pores as it dries, and leaves skin feeling clean and healthy (not sticky). It firms the skin, stimulates collagen, detoxifies cells, reverses sun damage, reduces uneven pigment and brightens your skin. It revives your skin and turns back the clock!! MAP (magnesuim ascorbyl phosphate) is a water-soluble derivative of vitamin C that is rapidly gaining popularity in skin care. It's stand-out features are that it's nonirritating, and it's more stable than L-ascorbic acid. Research is also finding that it appears to be just as effective as ascorbic acid in the stimulation of collagen production. Overall, magnesuim ascorbyl phosphate appears to be a better choice than vitamin C for people with sensitive skin and those wishing to avoid any concomitant exfoliating effects. (Most vitamin C formulas are highly acidic and therefore produce exfoliation.) MAP has been widely used in various cosmetics and quasi-drugs because of its advantageous properties such as inhibitory effects on melanogenesis, promotion of collagen synthesis, and prevention of lipid peroxidation. MAP plays an important role in preventing dry skin, sunburn, chloasma and ephelides, and in keeping the skin healthy and young. MAP is a phosphate ester, therefore, it is easily hydrolyzed to ascorbic acid in the skin by enzymes (phosphatase), and it shows physiological and pharmacological activities.