The Under Armour story is about innovation. CEO Kevin Plank's goal was to change the way athletes dress and give them unprecedented advantages. UA revolutionized the athlete's baselayer, but continues to innovate every layer --- from base to mid to outerwear. Lighter-weight performance fabrics built for mobility and comfort keep you warmer than competitor products.
- Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation
- Where we started? It all started with an idea to build a superior T-shirt
- The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear when it's hot, ColdGear when it's cold, and AllSeasonGear between the extremes.
- Signature Moisture Transport wicks moisture, accelerates evaporation
- Strategic Cushion provides shock protection and space compensation
- Embedded Arch Support helps reduce foot fatigue
- Armour Block helps prevent growth of odor-causing bacteria in the sock
- Slip Resistance Technology utilizes a fiber blend that helps with in-shoe traction
- Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation
- Where we started? It all started with an idea to build a superior T-shirt
- The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear when it's hot, ColdGear when it's cold, and AllSeasonGear between the extremes.
- Signature Moisture Transport wicks moisture, accelerates evaporation
- Strategic Cushion provides shock protection and space compensation
- Embedded Arch Support helps reduce foot fatigue
- Armour Block helps prevent growth of odor-causing bacteria in the sock
- Slip Resistance Technology utilizes a fiber blend that helps with in-shoe traction
