Certified Fair Trade, sulfate-free blend of shea butter soap and plant extracts that gently cleans scalp and hair without stripping natural oils. Certified Fair Trade shea butter and virgin coconut oil provide unrivaled moisture for maximum curl activation and retention. Comfrey leaf extract helps improve hair strength and softens coarse or extra curly hair; Arnica flower extract promotes hair growth. Natural minerals and vitamins soften hair and reduce frizz. Alaffia's success is not simply measured by profit. Our success is measured by empowerment. Alaffia empowers West African communities to become sustainable through the fair trade of indigenous resources. We encourage empowerment through our community projects, our women's cooperatives, and through education and involvement in our local customer communities. We firmly believe that the cooperation of people across the world is an essential part of building sustainability in all communities.