Wella color touch for a multifaceted, hyper natural color full of shine up to 50 percent grey coverage. Choose from 13 shades for a multi-facetted, hyper-natural color full of shine. What it does: color touch is all about versatility and is ideal for striking effects and creating the latest catwalk looks. And if you don't want the commitment of a permanent hair color, color touch is perfect for first time color clients. Normally lasting up to 15 shampoos, it shampoos out gradually and evenly over a period of time. What else you need to know: the color touch formula has been optimized and includes shine-intensive-complex comprising: keratin s strengthening system natural conditioning waxes unique patented shine-reflex-pigment.