For anyone drawn to unbridled freedom; for those who know independence; who live out loud, outside the lines, and outdoors every chance they get. For every untamed spirit, Ariat is for you. Ariat was founded with one simple objective: to provide the most technologically advanced riding boots for the world's top equestrian athletes. Today, Ariat is the leading performance footwear and apparel brand for equestrian athletes around the world.