Organic | Paraben Free | Cruelty Free

Hate your dark circles? Think pink.

Wide Awake is the #1 organic, all natural dark circle concealer on Amazon and a cult favorite because it's truly all n...

Buy Now From Amazon

Organic | Paraben Free | Cruelty Free

Hate your dark circles? Think pink.

Wide Awake is the #1 organic, all natural dark circle concealer on Amazon and a cult favorite because it's truly all natural...and simply works.

This creamy brightener virtually eliminates dark circles with color correction and physical concealing. Formulated with shea butter, jojoba oil and Vitamin E, Wide Awake pampers and nourishes delicate eye area skin while concealing.

PLEASE NOTE: Wide Awake is formulated intentionally to be a little stiff as to not apply too much at once. Very little is needed per application. If you hold your clean finger on the top of the product for a few seconds to "warm" it a bit then swirl your finger, it dispenses well onto your finger. Alternatively, you can put a little moisturizer or facial oil on your finger and then swirl in top to soften it a bit.

5g (120 day supply)

How to Apply: Use a brush or finger to blend a tiny amount on inner one third and outer corner of eyes for an instant wide awake, refreshed look. Pat to blend as not to "rub off" the product. Product will warm with finger and become more blendable. Wide Awake is a color correcting concealer. Buff over after application with mineral foundation with a powder brush for flawless blending.



  • Brightens & Corrects Dark Circles – Lightweight mineral formula instantly neutralizes under-eye darkness and blue/purple tones without looking heavy or cakey.
  • Made for Sensitive Skin – Gentle, hypoallergenic ingredients designed for delicate under-eye areas; free from harsh chemicals, parabens, or synthetic fragrances.
  • Minimalist, Cruelty-Free Beauty – Clean, small-batch formula crafted in the USA by Sheer Miracle, a brand devoted to simple, effective skincare and makeup since 2004.
  • Long-Lasting, Crease-Resistant Wear – Smooth, blendable coverage that stays put all day without settling into fine lines.
  • Ethical & Conscious Choice – 100% cruelty-free, sustainable packaging, and eco-friendly practices—beauty that’s kind to your skin and the planet.
  • Brightens & Corrects Dark Circles – Lightweight mineral formula instantly neutralizes under-eye darkness and blue/purple tones without looking heavy or cakey.
  • Made for Sensitive Skin – Gentle, hypoallergenic ingredients designed for delicate under-eye areas; free from harsh chemicals, parabens, or synthetic fragrances.
  • Minimalist, Cruelty-Free Beauty – Clean, small-batch formula crafted in the USA by Sheer Miracle, a brand devoted to simple, effective skincare and makeup since 2004.
  • Long-Lasting, Crease-Resistant Wear – Smooth, blendable coverage that stays put all day without settling into fine lines.
  • Ethical & Conscious Choice – 100% cruelty-free, sustainable packaging, and eco-friendly practices—beauty that’s kind to your skin and the planet.

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