The Under Armour story is about innovation. CEO Kevin Plank's goal was to change the way athletes dress and give them unprecedented advantages. UA revolutionized the athlete's baselayer, but continues to innovate every layer...

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The Under Armour story is about innovation. CEO Kevin Plank's goal was to change the way athletes dress and give them unprecedented advantages. UA revolutionized the athlete's baselayer, but continues to innovate every layer --- from base to mid to outerwear. Lighter-weight performance fabrics built for mobility and comfort keep you warmer than competitor products.

  • Signature Moisture Transport wicks moisture
  • Strategic Cushion provides shock protection and space compensation
  • Embedded Arch Support helps reduce foot fatigue, Seamless Toe for ultimate comfort
  • Fully Reciprocated Toe and Heel Construction conforms to the shape of the foot and provides superior comfort
  • ArmourBlock helps prevent growth of odor-causing bacteria in the sock
  • Signature Moisture Transport wicks moisture
  • Strategic Cushion provides shock protection and space compensation
  • Embedded Arch Support helps reduce foot fatigue, Seamless Toe for ultimate comfort
  • Fully Reciprocated Toe and Heel Construction conforms to the shape of the foot and provides superior comfort
  • ArmourBlock helps prevent growth of odor-causing bacteria in the sock

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