Crease-proof & fade-proof wear. What It Does: Powder shadow delivers rich, beautiful color that looks freshly applied for up to 12 hours. How It Works: Patented ColorStay formula won't crease, fade or smudge. Now with patented SoftFlex for silky smooth color that blends effortlessly. Removes easily. Ophthalmologist-tested. Non-irritating. Suitable for contact lenses. Safe for sensitive eyes. Made in U.S.A.