Natural Instincts is the only hair color clinically proven healthier. * Its system is formulated with aloe, vitamins and no ammonia. So you get all the gorgeous, without all the guilt. (*Natural Instincts non-permanent Level...

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Natural Instincts is the only hair color clinically proven healthier. * Its system is formulated with aloe, vitamins and no ammonia. So you get all the gorgeous, without all the guilt. (*Natural Instincts non-permanent Level 2 vs. leading Triple Protection permanent Level 3 color creme: Based on amount of surface damage). Non permanent, ammonia-free formula works in just 10 minutes. Lasts through 28 shampoos. Gently blends away gray. Includes Natural Instincts week 2 color refresher, a conditioning creme formula that deposits color pigments 15 days after coloring. Includes Color Treat Conditioner for radiant and healthy-looking color. Leaves no visible root line.

  • Enhances your natural color and boosts shine for radiant, healthy-looking hair.
  • YES, coconut and aloe vera. NO ammonia or added parabens.
  • No-drip crème formula is designed to feel more like a conditioner, and it's gentle on all hair types and textures.
  • Our most gentle color to the hair, with 80% naturally derived ingredients!
  • Lasts 28 washes and blends away grays.
  • Enhances your natural color and boosts shine for radiant, healthy-looking hair.
  • YES, coconut and aloe vera. NO ammonia or added parabens.
  • No-drip crème formula is designed to feel more like a conditioner, and it's gentle on all hair types and textures.
  • Our most gentle color to the hair, with 80% naturally derived ingredients!
  • Lasts 28 washes and blends away grays.

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