Jason Natural Powersmile Fluoride-Free Toothpaste, 6 oz (Pack of 4);

In 1959, a group of independent thinkers drew upon the pioneering spirit that was so much a part of their California heritage and set out on a road of rediscovery. Theirs was a path back to safer, natural ingredients proven to work together in effective ways. And so the JĀSÖN (which means "healer" in Greek) brand was born. The JĀSÖN team meticulously created body loving products staying true to the JĀSÖN Code of Honor: select safe, wholesome, natural ingredients, rigorously test every formula to ensure safety and efficacy, never test on animals, and constantly innovate and improve. As one generation has given way to the next, JĀSÖN products have remained on the path forged by the brand’s founders, committed to discovering even more ways to offer personal care solutions safer for us, our families and our planet.