What began as a small family owned company and brand in South Africa, has grown considerably into a world-renowned brand. It started with the launch of a baby care book, Baby Sense, which became a bestseller. The first book formed the basis for the Sense-series baby care book range and baby products range. Our products and services today include a range of parenting books, handmade baby products and articles with tips and advice that has been developed by leading parenting experts. Drawing on the experience of leading parenting experts, our ever-growing product range has become synonymous with superior quality. Everything we do is inspired by wonderful moms, and has been perfected over many years. It starts with a strong foundation of expert knowledge and results in beautiful, practical and well researched products that moms across the world have come to rely on. We empower parents around the world to experience the most precious and fascinating journey from womb to world and beyond; confidently and beautifully.
- Lie the baby with her neck on the cut out section of the Cuddlewrap Swaddle Blanket indicated with the baby face label|Fold the lower tip of the Cuddlewrap Swaddle Blanket upwards|Wrap the short side of the Cuddlewrap Swaddle Blanket over the baby’s torso with her hand positioned near her face|Wrap her other arm near the face against the body and continue to wrap right round the baby with the elongated side of the Cuddlewrap Swaddle Blanket|Do not allow swaddle to cover infant’s face or restrict air flow.|Ensure swaddle is not too tight by slipping your hand between infant and swaddle; it should feel snug but not uncomfortable.|Always place swaddled infant on their back to sleep and not on soft surfaces such as a couch air mattress etc.|Do not use swaddle when using products with restraints such as car seats strollers swings etc.|Let swaddle cool after leaving in sun hot car or hot room.|Use discretion when using any covering when it is a hot day. Take care and periodically monitor that infant is not overheated.|Discontinue swaddling when infant shows signs of rolling over or easily breaks out of swaddle as this forms loose fabric in sleeping environment which may obstruct breathing of infant.|Always remove swaddle from crib when not in use.
- Lie the baby with her neck on the cut out section of the Cuddlewrap Swaddle Blanket indicated with the baby face label|Fold the lower tip of the Cuddlewrap Swaddle Blanket upwards|Wrap the short side of the Cuddlewrap Swaddle Blanket over the baby’s torso with her hand positioned near her face|Wrap her other arm near the face against the body and continue to wrap right round the baby with the elongated side of the Cuddlewrap Swaddle Blanket|Do not allow swaddle to cover infant’s face or restrict air flow.|Ensure swaddle is not too tight by slipping your hand between infant and swaddle; it should feel snug but not uncomfortable.|Always place swaddled infant on their back to sleep and not on soft surfaces such as a couch air mattress etc.|Do not use swaddle when using products with restraints such as car seats strollers swings etc.|Let swaddle cool after leaving in sun hot car or hot room.|Use discretion when using any covering when it is a hot day. Take care and periodically monitor that infant is not overheated.|Discontinue swaddling when infant shows signs of rolling over or easily breaks out of swaddle as this forms loose fabric in sleeping environment which may obstruct breathing of infant.|Always remove swaddle from crib when not in use.
