Joico Color Endure Sulfate-Free Shampoo, 33.8-Ounce;
Joico Color Endure Sulfate-Free Shampoo, 33.8-Ounce

Our Multi-Spectrum Defense Complex – rich in Green Tea, Antioxidants, and UV protectors – lends strength, manageability, softness, and shine; while fighting the big fade-out… even after a full 18 washes. ...

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Our Multi-Spectrum Defense Complex – rich in Green Tea, Antioxidants, and UV protectors – lends strength, manageability, softness, and shine; while fighting the big fade-out… even after a full 18 washes. Bio-Advanced Peptide Complex aids in reconstruction.

  • Increases color longevity and reduces tonal change
  • Maintains more than 88% of red hair color between color services
  • Adds strength, manageability, softness and shine
  • Increases color longevity and reduces tonal change
  • Maintains more than 88% of red hair color between color services
  • Adds strength, manageability, softness and shine

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