Switch to Healthier* Hair Color
The Natural Instincts system is the healthier* hair color indulgence - a non-permanent, ammonia-free formula with aloe, vitamins, and antioxidants. A perfect recipe for clinically proven healthier color,* the Natural Instincts system has coconut oil, aloe, vitamins, and antioxidants. And, there are even more reasons to make the switch.
The Science Behind Healthier* Hair Color
Ingredients With Less Guilt, More Gorgeous
Hair, just like skin, is susceptible to environmental factors that attack the proteins in your hair, which can weaken the hair structure and ultimately lead to breakage. In most cases, this process is amplified when you color your hair.
Our ammonia-free Natural Instincts system with coconut oil nourishes and protects your hair with clinically proven healthier color.* The antioxidant properties prevent the formation of highly reactive, damaging molecules by helping to inactivate the metal ions that cause their formation. This leads to predictable color results, and hair that’s actually healthier-looking than before you colored!
Types Of Hair Color
 |  |  |  |  |  |  |
| Nice 'n Easy Perfect 10 | Nice 'n Easy | Color Blend Foam | Nice 'n Easy Root Touch Up | Natural Instincts | Natural Instincts Vibrant |
| Number of Shades | 24 | 42 | 23 | 18** | 23 | 13 |
| Gray Coverage | 100% | 100% | 100% | 100% | Up to 50% | 100% |
| Color Type | Permanent Crème Color | Permanent Crème Color | Permanent Crème Color | Permanent Crème Color | Demi-Permanent Crème Color | Permanent Crème Color |
| Color Lasts | Up To 8 Weeks | Up To 8 Weeks | Up To 8 Weeks | Up To 8 Weeks | Up To 28 Shampoos | Up To 8 Weeks |
| Works In | 10 min | 25 min | 25 min | 10 min | 10 min | 10 min |
| Formula | Micropearls for high-gloss color | Color Blend Technology for highlights & lowlights | Color Blend Technology in a drip-free foam | More shade choices to match any shade | Clinically proven healthier* formula with no ammonia | Antioxidants help fight damage |
*Natural Instincts non-permanent Level 2 vs. leading Triple Protection permanent Level 3 color crème based on amount of surface damage.
**Formulated to match any shade
- GIVE HAIR A COLOR BOOST IN 20 MINUTES: Non-permanent hair color system in 3.5 Brown Black with keratin, helps protect hair from damage while coloring and keeps hair looking healthy with an ammonia-free formula and color treat conditioner with coconut oil.
- COAT YOUR STRANDS WITH COLOR: Natural Instincts is a demi permanent hair color, which means that it does not penetrate the hair shaft. Instead, it coats each strand with vibrant color that lasts 28 shampoos. Beautiful color results without the commitment
- CONFIDENCE BOOSTING COLOR, WITHOUT THE MESS: With our non-drip formula, the crème is easy to apply and stays on your hair without making a mess while the colorant goes to work. Rinse off, then seal the deal with the Color Treat Conditioner.
- CLAIROL IS YOUR SOURCE FOR COLOR: For all-over permanent color, temporary hair color, root touch-up, balayage, blonding, and more, Clairol Hair Color is the go-to source for gorgeous, lasting color. Find the Color you were born to have, with Clairol.
- Try this gentle, easy-to-use hair color if you've used products by Loreal, Schwarzkopf, Herbatint, Feria, Garnier, Light Mountain, Naturetint, Madison Reed, Adore, Colorista, Sparks, Splat, Perfect 10, Revlon or Vidal Sassoon.
- Natural Instincts is Ammonia Free formula, gives you healthier-looking, radiant color and blends away gray in 10 minutes; Color lasts up to 6 weeks
- See radiant color, and feel touchable softness after coloring
- Our demi-permanent Natural Instincts system with Aloe, Vitamin E, and Coconut Oil; It's proven less damaging
- Lasts 28 shampoos
- Professional advice from the Clairol experts: If you are not sure which shade to choose start with a lighter shade
- GIVE HAIR A COLOR BOOST IN 20 MINUTES: Non-permanent hair color system in 3.5 Brown Black with keratin, helps protect hair from damage while coloring and keeps hair looking healthy with an ammonia-free formula and color treat conditioner with coconut oil.
- COAT YOUR STRANDS WITH COLOR: Natural Instincts is a demi permanent hair color, which means that it does not penetrate the hair shaft. Instead, it coats each strand with vibrant color that lasts 28 shampoos. Beautiful color results without the commitment
- CONFIDENCE BOOSTING COLOR, WITHOUT THE MESS: With our non-drip formula, the crème is easy to apply and stays on your hair without making a mess while the colorant goes to work. Rinse off, then seal the deal with the Color Treat Conditioner.
- CLAIROL IS YOUR SOURCE FOR COLOR: For all-over permanent color, temporary hair color, root touch-up, balayage, blonding, and more, Clairol Hair Color is the go-to source for gorgeous, lasting color. Find the Color you were born to have, with Clairol.
- Try this gentle, easy-to-use hair color if you've used products by Loreal, Schwarzkopf, Herbatint, Feria, Garnier, Light Mountain, Naturetint, Madison Reed, Adore, Colorista, Sparks, Splat, Perfect 10, Revlon or Vidal Sassoon.
- Natural Instincts is Ammonia Free formula, gives you healthier-looking, radiant color and blends away gray in 10 minutes; Color lasts up to 6 weeks
- See radiant color, and feel touchable softness after coloring
- Our demi-permanent Natural Instincts system with Aloe, Vitamin E, and Coconut Oil; It's proven less damaging
- Lasts 28 shampoos
- Professional advice from the Clairol experts: If you are not sure which shade to choose start with a lighter shade
