Feel vibrant. Enjoy your color longer when you cleanse with plant-based care that helps protect color by preventing fading. Extend the vibrance of color-treated hair. Our gentle plant-infused shampoo helps do what harsher cleansers can't, resist fading. Aveda's own pure-fume aroma with certified organic lavender, geranium, grapefruit and other pure flower and plant essences.
- Keeps hair color vibrant longer
- Gently cleanses without stripping color-treated hair, helping keep hair color vibrant longer
- Leaves hair silky, soft and shiny, when used with color conserve conditioner
- Liters cost 20 percent less per ounce
- Liters use up to 28 percent less plastic
- Keeps hair color vibrant longer
- Gently cleanses without stripping color-treated hair, helping keep hair color vibrant longer
- Leaves hair silky, soft and shiny, when used with color conserve conditioner
- Liters cost 20 percent less per ounce
- Liters use up to 28 percent less plastic