Doritos Flavored Tortilla Chips, Reduced Fat Cool Ranch, 1 Ounce (Pack of 72);

Frito-Lay introduced the first commercial tortilla chip - DORITOS brand Tortilla Chips - in 1966, with DORITOS Nacho Cheese Flavored Tortilla Chips added to the DORITOS brand in 1972. The brand was such a success that retail sales for DORITOS exceeded $1 billion by 1988. By the mid-1990s, DORITOS boldly emphasized it was THE LOUDEST TASTE ON EARTH with its bigger bite, bold taste, and hip new look. The brand introduced new contemporary packaging and advertising in 2006 to reflect the youthful energy and optimistic confidence of DORITOS fans as it continues to turn up the volume of snacking with explosive flavors, amped-up spices, high-decibel cheese, and the awesome crunch that makes it the loudest tasting snack on earth! DORITOS brand is a product of Frito Lay, the world's leader in convenient foods and a division of PepsiCo.