Doritos Flavored Tortilla Chips, Reduced Fat Nacho Cheese, 1 Ounce (Pack of 72);

Frito-Lay introduced the first commercial tortilla chip - DORITOS® brand Tortilla Chips - in 1966, with DORITOS® Nacho Cheese Flavored Tortilla Chips added to the DORITOS® brand in 1972. The brand was such a success that retail sales for DORITOS® exceeded $1 billion by 1988. By the mid-1990s, DORITOS® boldly emphasized it was THE LOUDEST TASTE ON EARTH® with its bigger bite, bold taste, and hip new look. The brand introduced new contemporary packaging and advertising in 2006 to reflect the youthful energy and optimistic confidence of DORITOS® fans as it continues to turn up the volume of snacking with explosive flavors, amped-up spices, high-decibel cheese, and the awesome crunch that makes it the loudest tasting snack on earth! DORITOS® brand is a product of Frito Lay, the world's leader in convenient foods and a division of PepsiCo.