Our pure, gentle daily shampoo-with Morikue protein-cleanses and fortifies any type of hair. Infusing it with one of Aveda's original aromas: a calming mix of 25 pure flower and plant essences.
- Nourishing Daily Shampoo: Shampure Nurturing Shampoo cleanses and nourishes fine to medium hair types.
- Iconic Aroma: Discover the signature calming Shampure aroma of 25 pure plant and flower essences, including ylang ylang, petit grain, and lavender.
- Naturally Derived Ingredients: 96% naturally derived formula (per ISO 16128). With abyssinian oil to nourish hair.
- Silicone Free: Abyssinian oil nourishes and adds shine without the need for silicones.
- Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved.
- Nourishing Daily Shampoo: Shampure Nurturing Shampoo cleanses and nourishes fine to medium hair types.
- Iconic Aroma: Discover the signature calming Shampure aroma of 25 pure plant and flower essences, including ylang ylang, petit grain, and lavender.
- Naturally Derived Ingredients: 96% naturally derived formula (per ISO 16128). With abyssinian oil to nourish hair.
- Silicone Free: Abyssinian oil nourishes and adds shine without the need for silicones.
- Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved.
