DAX's world-renowned pomade has built a reputation for being a trusted, heavy hold styling aid! Used to lock 360 waves into place or sculpting classic pomps, our petro-based product guarantees optimal styling control! DAX Wave & Groom is a thick hair dress. It can be used to bring out the natural wave pattern in your hair. DAX Wave & Groom can also be used to spike and sculpt your hair to achieve an edgy look. Benefits: Lanolin - Helps lock in moisture. Mineral Oil - Helps minimize frizz and enhance curl. Adds shine. Usage Instructions: Place desired amount of DAX Wave & Groom between palms and apply to clean, damp or dry hair. Use fingertips to spike, sculpt, and create stiff definition. Market/Demographic: Ethnic Hair Care General market- based on desired style/result Hair Type: Straight, curly or coarse hair structures Short hair NOT RECOMMENDED - for fine or thin hair NOT RECOMMENDED - for medium or long length hair Expected Result: Locks in moisture.