L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1, Hair Dye;

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.