Natural looking color and long lasting gray coverage. Our unique formula protects and conditions as it colors. In just two easy steps: Long lasting, natural looking color. Step 1: Unique color formula. Long lasting formula blends away even the toughest grays and restores your natural color. Step 2: Color conditioning treatment. Superior conditioning to the leading men's color. Get up to 4 weekly treatments to protect hair and seal in color. Plus: No ammonia, low peroxide. Leaves hair looking thicker, fuller. As easy as shampooing. No drip, no mess. Premium men's gloves. For beard and mustache too. With a complex of vitamin E, proteins & aloe.